Identity; Printing; Signage
I had the opportunity to design the event, from the identity to the space with a tight time-frame. I had less than a month, since there was large format printing at stake, there was no time for failing.
The logotype makes reference to Javascrip and the pattern consists of punctuation (code characters). Through a grid, I was able to set up a random pattern that interacts with empty or full space. The typography is used as a visual and communication tool, the text formatting is a style reference for coding.
Designing the Space
Kühlhaus Berlin is a cultural landmark, and a unique example of pre-war industrial architecture. Today, it is an event location.
Due of its size and aesthetics we had to use large format printing and signage to play around and control the space.
The space was divided in several areas, the event was happening in two floors, with a main area for presentations on the groundfloor and other areas scattered around for workshops, a bar and networking.
The final result