Mobius Labs, the update

AI Software Company

Brand Strategy, Webdesign, Art Direction

I joined Mobius Labs at the first day of lockdown in Germany. There were many uncertainties and I soon started working remotely, until this day.

The biggest problem that I came across was that the identity was not meant to be used by non-designers, so it was very difficult for them to create materials for social media, pitches or landing pages and maintain consistency. 

The identity had an outdated look, a wide variety of colours, was heavy on gradients to the point that they could not use the logo for being so heavy. 

Click here to see the previous website.

As the only designer working with the Head of Marketing, we had to quickly expand the marketing collateral and create digital applications. There was no time to start the process of redesigning their identity. So I updated the Mobius Labs identity, visually simplifying, reducing the colour scheme, designing their new website, developing it entirely webflow and creating all the assets for marketing from case studies, one pagers, social media banners, pitches, etc.

In the meantime, I started organising brand strategy workshops, helping them understand the direction of the brand and creating a new proposal that you can see in this project. 

I will walk you through the brand update and some of the identity applications.


 

Digital Ecosystem

Together with Marketing we had to develop all the content to be able to create a website that could generate leads.

One of the strategies was to create gated pages with downloaded assets, we managed to get contacts through  these forms.

 

 

Linkedin Banners & Campaigns

We had to reactivate the Social Media platforms.
Weekly posts, promoted campaigns and blog posts to create awareness to our brand, attract visitors to our website and generate leads.

 

Word of the Week

Understanding AI tech and Computer vision terms can be complicated, so we created a series of educational carrousel posts for Linkedin to narrow the gap.


Using Format