I played a pivotal role in Decent's transformation from a venture studio to a product company. Decent is a no-code legal automation platform that secures crypto launches and governance.

My work involved defining a cohesive design language for the brand, encompassing illustration, iconography, motion, merch, apparel, and comprehensive guidelines, alongside designing and building the marketing website.

For the product, I contributed to the design system and led the end-to-end design of key features: Termed Roles, Proposal Actions, Gasless Voting, Token Issuance, and Revenue Share.