Mobius Labs, the rebranding

AI Software Company

Brand Strategy, Webdesign, Illustration, Animation

The management was satisfied with the brand update I had achieved so far. Being the only designer in a fast-paced growing company, there was not much time left for a rebranding. Nevertheless, I managed to start a series of brand strategy workshops, aka Discovery Sessions, to help them understand the brand better.

1st session - Brand core and positioning statement
2nd session - Market research and Target Audience
3rd session - Discover the Brand Personality and Voice
4th session - Brand Questionnaire/Audit

This Brand Brief it's the culmination of the four sessions. Provides a clear purpose and direction for the brand that I used to create a new proposal for Mobius. 

The main goal  was to create a brand that was radically different from the competition. We wanted to distinguish ourselves from the corporate expectable AI look and non-accessible technical language. And I think we got there.


Brand Launch Presentation Video

Identity Elements

Personalised Team avatars

Icons design


Social Media Banners
Events and Marketing Campaigns



Using Format