Mobius Labs, the rebranding
AI Software Company
Brand Strategy, Webdesign, Illustration, Animation
The management was satisfied with the brand update I had achieved so far. Being the only designer in a fast-paced growing company, there was not much time left for a rebranding. Nevertheless, I managed to start a series of brand strategy workshops, aka Discovery Sessions, to help them understand the brand better.
1st session - Brand core and positioning statement
2nd session - Market research and Target Audience
3rd session - Discover the Brand Personality and Voice
4th session - Brand Questionnaire/Audit
This Brand Brief it's the culmination of the four sessions. Provides a clear purpose and direction for the brand that I used to create a new proposal for Mobius.
The main goal was to create a brand that was radically different from the competition. We wanted to distinguish ourselves from the corporate expectable AI look and non-accessible technical language. And I think we got there.
Brand Launch Presentation Video
Identity Elements
Personalised Team avatars
Icons design
Website
Social Media Banners
Events and Marketing Campaigns
E-books
