Lightcurve

Identity; Graphic Design


With the collaboration of the agency Dept, the creative team In-House developed the new identity for lightcurve. After receiving the logotype and the amazing illustrations of  Gino Bud Hosting, we adapted the identity for our needs. 

I was responsible for developing the identity guidelines as well as the stationary and the visual supports. With my colleague Valeria, we developed the strategy for Instagram and social media and Julin Alterini created beautiful animations for the identity.

Stationary
—  business cards
—  letterhead and envelope



—  Roll up banners for meetups and events



—   Style and tone of voice on instagram



 

—  Logo Sting

 

 

Identity Guidelines

 

Brand presentation

We made an internal presentation for the new Lightcurve identity, so we decided to create a video to entertain and educate our colleagues. Of course, we had to add some humour.

Using Format