Mobius Labs

AI Software Company

Brand Strategy, Webdesign, Art Direction

I joined Mobius Labs in the beginning of the pandemic. The identity before I joined had a very outdated look, a wide variety of colors and heavy on gradients. The identity was extremely complicated to the point that they could not use the logo files due to the size. Click here to see the previous website.

To solve this problem I’ve been redesigning Mobius Labs identity through brand strategy workshops, designing their digital ecosystem, developing the entire website on webflow, and creating motion pieces to support the brand messaging.

I will walk you through this brand update and some of the identity applications.


Brand Strategy

I led four Discovery Sessions with the founders and stakeholders to understand the company:

1st session - Brand core and positioning statement
2nd session - Market research and Target Audience
3rd session - Discover the Brand Personality and Voice
4th session - Brand Questionnaire/Audit

This Brand Brief, the document that you see here, it's the culmination of the four sessions. Provides a clear purpose and direction for the brand.



Digital Ecosystem

Together with Marketing we had to develop all the content to be able to create a website that could generate leads.

One of the strategies was to create gated pages with downloaded assets, we managed to get contacts through  these forms.



Linkedin Banners & Campaigns

We had to reactivate the Social Media platforms.
Weekly posts, promoted campaigns and blog posts to create awareness to our brand, attract visitors to our website and generate leads.


Word of the Week

Understanding AI tech and Computer vision terms can be complicated, so we created a series of educational carrousel posts for Linkedin to narrow the gap.

Using Format