I joined Mobius Labs on the first day of lockdown in Germany. There were many uncertainties, and I immediately started working remotely from day one.
The biggest problem I found was that the identity wasn't ready to be used by non-designers. It was hard for them to create materials for social media, pitches, or landing pages and maintain consistency. The identity had a wide variety of colors and was heavy on gradients to the point of making the logo file unusable on most computers.
As the only designer working with the Head of Marketing, we had to quickly expand the marketing collateral and create digital applications in a short time. There was no time to start the process of redesigning their identity, so I updated the existing one. I had to visually simplify, reduce the color scheme, design their new website, develop it entirely on Webflow, and create all the assets for marketing and sales.
In the meantime, I started organising brand strategy workshops, helping them understand the direction of the brand and creating a new proposal that you can see in this project:
We had to reactivate the Social Media platforms. Weekly posts, promoted campaigns, and blog posts to create awareness of our brand, attract visitors to our website and generate leads.
Understanding AI tech and Computer vision terms can be complicated, so we created a series of educational carousel posts for Linkedin to narrow the gap.