The problem
Busy workers and commuters lack time to go shopping for specific vegan products.
‍
The goal
Design an app for Veganz that allows users to easily order and receive the groceries at home when it suits them.
‍
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, and iterating on designs.

I conducted interviews to understand the users and their needs. Through research, I identified a user group of working adults who don’t have time to go shopping for specific vegan products. They particularly mentioned visiting different supermarkets, commuting to get what they need, and arriving on time for opening hours.

I conducted a competitive audit on three brands in the same market. By comparing the ordering experience, including the product offering, value proposition, features, accessibility, user flow, navigation, and general brand points, I developed a report on their strengths, weaknesses, gaps, and opportunities.
The competitors only offer a web-based store, so there is a clear opportunity to create an app base store.

I start with User flow and Rough sketches to get my initial thoughts on paper and brainstorm new ideas for specific UI elements.

Findings from the usability study helped guide the designs. They determine where improvements could be made and allow new ideas from the desires and needs of the users.

I learned that usability studies and peer feedback are crucial for each iteration of the application design. They shape the product.  One quote from peer feedback: "I would love to have an app like this. At the moment, there is nothing like this in the market, dedicated only to plant-based products."